Rapha Abreu
Global Vice President, Design
The Coca-Cola Company
Rapha Abreu is a visionary design leader with over two decades of experience revolutionizing global brands. As Vice President of Global Design at The Coca-Cola Company, Rapha oversees the design expressions for some of the world's most iconic billion-dollar brands, including Coca-Cola, Sprite, Fanta, Minute Maid, Powerade, and Smartwater. He became the first Latino to hold this prestigious position, exemplifying his ability to break barriers while driving innovative design strategies.
At Coca-Cola, Rapha leads a comprehensive global design strategy, focusing on brand identity, visual language, product design, interactive design, motion identity, and retail design. He is celebrated for his ability to blend creativity with strategic vision, flawless aesthetics with breakthrough functionality, creating distinctive and cohesive brand experiences that resonate worldwide.
Before his current role, Rapha was the Vice President and Global Head of Design at Restaurant Brands International, where he spearheaded the widely celebrated rebranding of Burger King, as well as transformative design projects for Popeyes and Tim Hortons. His visionary work at RBI set new benchmarks in the quick-service restaurant industry, particularly with innovative retail concepts like the flagship Popeyes store in Shanghai and touchless design standards for Burger King.
Rapha's work has garnered multiple prestigious awards, including multiple Gold Cannes Lions, D&AD Wood and Graphite Pencils, and Dieline Awards. His Burger King rebrand alone earned him over 50 accolades such as Fast Company’s Rebrand of the Year and Gold awards from the Art Directors Club.
In addition to his professional achievements, Rapha has served as a jury president for The One Show, Dieline and Brazil Design Awards, and a judge for prominent awards like D&AD, Effie and El Dorado. His thought leadership extends to conference presentations at renowned events such as D&AD Festival, How Design Live, and Adobe Max. His expertise has also been featured in numerous publications, including Fast Company, Creative Review, and Forbes.
At Coca-Cola, Rapha leads a comprehensive global design strategy, focusing on brand identity, visual language, product design, interactive design, motion identity, and retail design. He is celebrated for his ability to blend creativity with strategic vision, flawless aesthetics with breakthrough functionality, creating distinctive and cohesive brand experiences that resonate worldwide.
Before his current role, Rapha was the Vice President and Global Head of Design at Restaurant Brands International, where he spearheaded the widely celebrated rebranding of Burger King, as well as transformative design projects for Popeyes and Tim Hortons. His visionary work at RBI set new benchmarks in the quick-service restaurant industry, particularly with innovative retail concepts like the flagship Popeyes store in Shanghai and touchless design standards for Burger King.
Rapha's work has garnered multiple prestigious awards, including multiple Gold Cannes Lions, D&AD Wood and Graphite Pencils, and Dieline Awards. His Burger King rebrand alone earned him over 50 accolades such as Fast Company’s Rebrand of the Year and Gold awards from the Art Directors Club.
In addition to his professional achievements, Rapha has served as a jury president for The One Show, Dieline and Brazil Design Awards, and a judge for prominent awards like D&AD, Effie and El Dorado. His thought leadership extends to conference presentations at renowned events such as D&AD Festival, How Design Live, and Adobe Max. His expertise has also been featured in numerous publications, including Fast Company, Creative Review, and Forbes.