Candii, with over 20 years of experience in marketing and paid media, brings a wealth of expertise to the table. Her career has spanned both offline and digital media, with a particular focus on performance-driven marketing, brand development, and multicultural strategies. Throughout her journey, she has collaborated with prominent brands such as Verizon Wireless, Dunkin Donuts, Rite Aid, and Southeast Toyota.

Currently serving as the Director of Media Strategy at AT&T, Candii leads the charge in paid media for Cricket Wireless. Her contributions extend beyond traditional marketing; she has been instrumental in driving an integrated marketing approach and fostering diversity within the media landscape.

Beyond her professional endeavors, Candii is a passionate wellness advocate and coach. She founded Misspacklight, a vibrant wellness community for women, and Shepackslight, a wellness coaching collective specifically tailored for black women and women of color.

In her leisure time, Candii indulges in her love for travel, explores culinary delights, and finds inspiration on Pinterest. As a devoted mother to her 11-year-old daughter and 8 month old baby boy, she also enjoys hiking and attending football games with her husband.