Kristen DiCorleto is the Head of Marketing at CVS Media Exchange (CMX). In her role, Kristen oversees the positioning, brand strategy and content strategy for CVS Health’s retail media network and is responsible for the go-to-market approach, including sales enablement and learning & development.

One of the founding members of CMX in 2020, Kristen brings more than 20 years of experience in marketing and media across the diverse retail and financial service industries to the team, but the achievement she is most proud of is being the mother of two very busy toddlers. Kristen resides with her family in Boston, MA.