Chris Norton is the Senior Vice President, Marketing, Data Activation & Personalization within Marriott International’s Marketing and Customer organization. In this role, Chris leads global marketing and customer data strategies, personalization strategies and channel execution for Marriott International and is responsible for delivering topline revenue, customer engagement, and performance metrics for all company and emerging businesses. This includes oversight of the performance marketing engine, channel platforms, and marketing orchestration and delivery across paid media and outbound marketing. Chris oversees the following functional areas: Marketing Orchestration, Data Activation, Audience Strategy, Outbound Channels, Marketing Operations, Personalization and new Marketing-related Revenue Strategies.

Chris has had a long career in travel & hospitality, having worked at Epsilon International as Senior Vice President, Client Services where Chris was a key partner for Marriott in helping drive data-driven, cross-channel, and audience-led marketing strategies. Prior to Epsilon, Chris worked at Starwood Hotels & Resorts until the acquisition by Marriott in late 2016. At Starwood, Chris worked in various roles across customer insights, CRM, and data analytics. This included his role as Vice President, CRM Applications & Channel Intelligence. Prior to Starwood, Chris worked in various roles in consulting, product marketing, and product development for companies like Priceline and barnesandnoble.com.