As Head of Direct-to-Consumer, Maureen Polo oversees all direct-to-consumer offerings and touchpoints for Hello Sunshine, including social and editorial, marketing and communications, and DTC brands The Home Edit, Reese’s Book Club, and Fair Play. Her many accomplishments over the past year include architecting Shine Away, Hello Sunshine’s first-of-its-kind experiential franchise for consumers. Powered by AT&T, the marquee live programming event, held in October 2023, educated women on the power of connection and brought the Hello Sunshine community together for a day of inspiration and intimate connection with some of the world’s most empowering women leaders. 60+ talent from the Hello Sunshine community – including Reese Witherspoon, Jen Garner, Mindy Kaling, Lindsey Vonn, Tracee Ellis Ross, and Allyson Felix – participated in panels, specialized performances, book signings, and more. The event ultimately received over 6 billion press impressions in just 48 hours. Maureen and Hello Sunshine recently announced that it will return with an even bigger two-day experience this October in Los Angeles.