Lisa Pillette
Chief Marketing Officer
Lisa Pillette is a first-mover Global CMO across iconic companies—Fossil Group, Ralph Lauren, Lacoste, Levi’s, Casper Sleep—adept at transforming emerging market disruptors to the next level in industries driven by creative consumer marketing and culture-driving design: entertainment, the arts, sports, VIP hospitality, lifestyle, apparel, jewelry.
Lisa recently joined as a Board Director, Market Disruption Trends Expert for National Association for Business Economics (NABE) Chicago. She serves on the Advisory Board for the CMO Council, a peer-powered community overseeing a combined $1T marketing spend, and as Advisory Board Director for TRIPTK, a brand transformation company owned by Havas (EURONEXT).
She has received numerous accolades for her marketing strategies, including: in 2024 from Time: “Most Valuable Watch Brands”— Fossil ranked #4, right after Rolex and Apple; in 2023 from Business Insiders: “CMOs to Watch” and Lead 60’s “Digital Leadership” award; and in 2021 Brand Innovators: “Top 100 Women in Brand Marketing” plus CMO’s “Creativity & Storytelling” award.
Lisa recently joined as a Board Director, Market Disruption Trends Expert for National Association for Business Economics (NABE) Chicago. She serves on the Advisory Board for the CMO Council, a peer-powered community overseeing a combined $1T marketing spend, and as Advisory Board Director for TRIPTK, a brand transformation company owned by Havas (EURONEXT).
She has received numerous accolades for her marketing strategies, including: in 2024 from Time: “Most Valuable Watch Brands”— Fossil ranked #4, right after Rolex and Apple; in 2023 from Business Insiders: “CMOs to Watch” and Lead 60’s “Digital Leadership” award; and in 2021 Brand Innovators: “Top 100 Women in Brand Marketing” plus CMO’s “Creativity & Storytelling” award.