Lola Bakare
Author, “Responsible Marketing” CMO Advisor & Inclusive Marketing Strategist
be/co
Lola Bakare is an innovative marketing strategist and the creative force behind the #responsiblemarketing movement. As the founder and owner of be/co, a boutique consultancy firm, Lola empowers brands and marketing leaders with strategic guidance, coaching, training, and workshops. Her groundbreaking initiative, Maximize The Movement™, won gold at the inaugural Anthem Awards, which celebrates mission-driven work globally.
With a career spanning leadership roles at The Daily Dot, PepsiCo, New World Pasta, Diageo, and Dell, Lola has shaped initiatives for iconic brands such as Gatorade, Ronzoni, and Smirnoff. As a consultant and speaker, she has partnered with notable companies across industries including Merck, Typeform, IBM, LinkedIn, Irvine Company, OCVibe, Bloomi, Wilmington Trust Bank, Taylor Morrison, Thought Exchange, Vimeo, The Tory Burch Foundation, Pinterest, Kindred, Digital Undivided, & LiveRamp. Her contributions to the industry earned her a spot on Adweek’s 2023 Creative 100 List and recognition in Insider as one of the 13 Top Consultants and Experts advancing diversity in advertising.
A sought-after industry thought leader and accomplished writer, Lola's insights have been published in major publications including Harvard Business Review, Marketing Brew, Adweek, and Contagious. She has shared her expertise as a panelist, moderator, and keynote speaker at prestigious events including Cannes LIONS, Brandweek, Reuters Strategic Marketing, SXSW, LinkedIn B2Believe, and Female Quotient spaces, as well as universities nationwide.
Named a LinkedIn Top Voice, Lola engages with a vibrant community of over 40,000 thought leaders and changemakers. In December 2024, she released her highly anticipated debut book, Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy (Kogan Page)
Lola has been featured on Fox Business, Scripps, Adweek, Ad Age, Digiday, Business Insider, and many more!
With a career spanning leadership roles at The Daily Dot, PepsiCo, New World Pasta, Diageo, and Dell, Lola has shaped initiatives for iconic brands such as Gatorade, Ronzoni, and Smirnoff. As a consultant and speaker, she has partnered with notable companies across industries including Merck, Typeform, IBM, LinkedIn, Irvine Company, OCVibe, Bloomi, Wilmington Trust Bank, Taylor Morrison, Thought Exchange, Vimeo, The Tory Burch Foundation, Pinterest, Kindred, Digital Undivided, & LiveRamp. Her contributions to the industry earned her a spot on Adweek’s 2023 Creative 100 List and recognition in Insider as one of the 13 Top Consultants and Experts advancing diversity in advertising.
A sought-after industry thought leader and accomplished writer, Lola's insights have been published in major publications including Harvard Business Review, Marketing Brew, Adweek, and Contagious. She has shared her expertise as a panelist, moderator, and keynote speaker at prestigious events including Cannes LIONS, Brandweek, Reuters Strategic Marketing, SXSW, LinkedIn B2Believe, and Female Quotient spaces, as well as universities nationwide.
Named a LinkedIn Top Voice, Lola engages with a vibrant community of over 40,000 thought leaders and changemakers. In December 2024, she released her highly anticipated debut book, Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy (Kogan Page)
Lola has been featured on Fox Business, Scripps, Adweek, Ad Age, Digiday, Business Insider, and many more!