Najoh Tita-Reid
Chief Brand and Experience Officer
Mars Petcare
Najoh Tita-Reid is Chief Brand and Experience Officer at Mars Petcare, a leader in pet health and nutrition and part of Mars, Incorporated a global, family-owned business, with $50 billion in annual sales. She leads brand, experience, and digitalization to drive business growth and transformation. She joined Mars from Logitech – a global technology company – where she held global leadership roles including Global Chief Marketing Officer, Global Commercial Marketing Head, and leader of the Global Marketing Reinvention team.
Previously, Najoh served as Global Chief Marketing Officer and Executive Board Member for Hero-AG, a global healthy food company, and leadership positions in healthcare at Bayer PLC, Merck & Co, Inc. Earlier in her career, she spent 19 years at Procter & Gamble, where she managed a several multi-billion dollar consumer brands in the baby and feminine care categories, spearheaded multi-cultural marketing strategy across 15 billion-dollar brands, and led the multi-brand business unit for Hispanic and African American consumers. Additionally, Najoh is a founder member of the first organization for Black CMOs that advocates for the next generation of talented and diverse women.
Previously, Najoh served as Global Chief Marketing Officer and Executive Board Member for Hero-AG, a global healthy food company, and leadership positions in healthcare at Bayer PLC, Merck & Co, Inc. Earlier in her career, she spent 19 years at Procter & Gamble, where she managed a several multi-billion dollar consumer brands in the baby and feminine care categories, spearheaded multi-cultural marketing strategy across 15 billion-dollar brands, and led the multi-brand business unit for Hispanic and African American consumers. Additionally, Najoh is a founder member of the first organization for Black CMOs that advocates for the next generation of talented and diverse women.