Henry has 20 years of experience in the digital advertising world working at Starcom, Mindshare Xaxis and GroupM. He has constantly been a leader in new developments such as programmatic buying, addressable content, algorithmic optimization and outcome based media.

He has grown sales for some the world’s largest brands such as Colgate, Ford and Richemont by leading their programmatic advertising strategy and activation.

Since joining PayPal 6 months ago he has been building the capabilities of the PayPal Ads UK proposition, working closely with merchants and prospective advertisers ready to launch in July 2025.