Stop by for networking and morning snacks to charge up for an invigorating day of insights. Skip the long lines and come grab a coffee, courtesy of Scripps.

ADWEEK’s Jenny Rooney, Chief Brand and Community Officer, is joined by industry-leading CMOs who are on the ground at CES. Hear about the tech insights that are exciting these brand leaders and how they plan to integrate fresh perspectives into their marketing strategies to ensure long-term success for their brand. 

All records are open to ADWEEK House attendees to watch live as seats are available

9:15am - Natalie Bastian, Teads
11:10am - Steven Wolfe Periera, Alpha&Co.
11:40am - Kate Wik, Las Vegas Convention and Visitors Authority
12:10pm - Michael Kassan, 3C Ventures
1:30pm - Alicia Tillman, Delta

From new forms of creative self-expression and virtual community building, to enhanced data and IP ownership, immersive technology offers great promise to creators limited by today's 2D platforms. ADWEEK will convene industry leaders to join John Acunto, Co-Founder and Chief Executive Officer at Infinite Reality, and beauty mogul Mariale Marrero (32M+ followers) to explore how extended reality (XR) and artificial intelligence (AI) are unlocking new opportunities for creators to grow their businesses, better connect with fans, and offer even more value to brands, all while owning their content and the data derived from it.
 
In a dynamic discussion, this group will discover why the future of digital commerce belongs to those who own their data and how the entire digital creator ecosystem is being transformed by new technologies designed to put more power in creators' hands.

Group Chat Conversation Leaders:
John Acunto, Co-Founder and Chief Executive Officer, Infinite Reality | Sean Atkins, President and COO, Dhar Mann Studios | Rohit Bhargava, Founder and Trend Curator, Non-Obvious Company | Jordan Fox, CEO, ARM | Rohnda Hiatt, CEO, M&C Saatchi Consulting | Justin Johnson, Head of Market Development, Acorns | Karina Kogan, Chief Marketing Officer and President, Infinite Reality Studio | Mariale Marrero, Leading Beauty and Lifestyle Influencer | Julia Moonves, SVP, Advertising Partnerships, pocket.watch | Silvana Moretti, Chief of Staff, 11:11 Media | Keith Pape, CEO Yellow Pike Media | Ian Schafer, President, Ensemble | Andrew Steinhauser, Director, Sponsorships and Business Development, LA Auto Show

ADWEEK is joined by celebrity entrepreneur Anthony Anderson and his business partner, Alex Chatfield, President of ADvolution (formerly of Microsoft’s Xandr), to unveil ADvolution, a groundbreaking technology venture created with Co-founder and Chief Executive Officer Marc Mordoh, that aims to reshape the landscape of digital advertising to empower actors, musicians, athletes, and influencers to monetize their social capital through innovative digital media products.

In this session, you'll learn how brands and agencies can use tech platforms to harness the fan-bases of high-profile influencers and celebrities to drive engagement, expand your market, and drive some surprising business results. Hear from ADvolution's founders to learn how to find untapped celebrities to power your marketing, how to engage with them, and what to do to ensure a lasting and lucrative partnership.

As the lines between TV, streaming, and linear platforms blur, measuring audiences has become more complex—and more critical—than ever. This group discussion will explore innovative strategies and tools for tracking viewership across increasingly fragmented platforms. Industry leaders will discover and share how their teams are adapting to new metrics, redefining success, and ensuring that every audience, no matter where they watch, is accounted for.

Group Chat Conversation Leaders:
Nii Addy, CMO, Philo | Michelle Aragon, VP, Brand Marketing & Strategy, Spectrum Reach | Matt Devitt, SVP, Advertisers & Agencies, Nielsen | Alison Gensheimer, Head of Global Marketing, Nielsen | Rashaun Hall, VP, Streaming & Partnerships, Fuse Media | Rhonda Hiatt, CEO, M&C Saatchi Consulting | Aulden Kaye, Head of Advertising Partnerships, Philo | Emily Kennedy, EVP, Head of Partnerships, dentsu Media US | Julia Moonves, SVP, Advertising Partnerships, Philo | Andrew Rosenman, President, Arise Media Group | Sherry Pitkofsky, SVP Marketing, E.W. Scripps Company | Ian Schafer, President, Ensemble | Jennifer Scheel, Head of Performance, Platforms & Commerce, dentsu | Laura Simpson, Chief Intelligence Officer & President, McCann Worldgroup Truth Central | Tim Wang, Founder, TDW+Co 

Stop by for networking and light bites during the lunch hour. Skip the long lines and come grab a coffee, courtesy of Scripps.

The open internet represents a $175 billion opportunity – and it’s where consumers are choosing to spend more time compared to walled gardens like Google, TikTok, and Meta. And recent advancements from privacy standards to measurement are empowering advertisers, publishers, and tech platforms that translate into greater transparency, efficiency, and ROI.

In this conversation, industry leaders will explore how full-funnel advertising on the open internet is being redefined – bringing the precision of walled garden capabilities into an open environment, reshaping audience experiences, and transforming valuable moments of attention into moments that truly matter. Learn and discover alongside industry peers how to deliver premium experiences for both brands and consumers, while maximizing your long-term impact.

Group Chat Conversation Leaders:
Nii Addy, CMO, Philo | Jessica Berger, SVP, Innovation, Publicis Media | Danielle Betras, VP, Partnerships & Portfolio Development, The New York Times | Chloe Depiesse, Head of Havas Innovation Lab, Havas | Arther Fullerton, Chief Technology Officer, Havas | Matthew Scott Goldstein, Contributing Editor, ADWEEK | Richard Hartell, CEO, NA, EssenceMediacom US | Mark Howard, COO, TIME | David Kostman, CEO, Outbrain | Amy Lanzi, CEO, Digitas NA | Stephanie Mehta, CEO, Mansueto Ventures | Katie Secret, EVP, Global Marketing, Outbrain | Hemant Varshney, Founder and CEO, DigiCom

What turns a simple click into acquiring new and retaining existing consumers? ADWEEK is joined by industry leaders to explore how to harness AI-driven personalization to help brands in the commerce landscape go beyond surface-level interactions in order to build lifelong consumers. This conversation will reveal how marketers can harness and troubleshoot these tools to deepen audience relationships and drive lasting impact.

Group Chat Conversation Leaders:
Melissa Berger, Chief Solutions Officer, Digitas | Grace Dolan, CMO, GrandPad | Rhonda Hiatt, CEO, M&C Saatchi Consulting | JiYoung Kim, COO, GroupM NA | Kay Madati, Founder & President, K.M. Media Consultancy | Michael Liu, EVP, Head of Innovation, Carat US | Christopher Nurko, Global Director, Brand Integrity & Experience, DDB | Keith Pape, CEO, Yellow Pike Media | Marc Simons, Co-founder, Giant Spoon | Shiv Singh, Co-Founder, AI Trailblazers | Ajit Sivadasan, President & Global Head of DTC, Lenovo | Laura Tron, SVP, Clients, DEPT® | Alison Shiver, Head of Global Marketing, M&C Saatchi Consulting | Sabrina Sirhal, Senior Director, Digital Media, Monster Energy | Robin Wheeler, CRO, Fetch | Chris Williams, CEO, pocket.watch

Brian Lesser returned to WPP's GroupM as CEO in July 2024, after several years leading AT&T's digital ad business, and then spearheading the data startup InfoSum. In his first-ever public interview since taking the role, hosted by ADWEEK's executive editor Alison Weissbrot, Lesser will delve into how the world's largest media buyer plans will capitalize on a rapidly evolving media marketplace. From harnessing data, tech, and AI to stay ahead, to restructuring and training talent to thrive in a new landscape, this conversation will shed light on how one of the world's largest media investment companies is navigating disruption, fostering growth, and redefining success for the future.

Join us for sunset cocktails and light bites to share your biggest takeaways and what you’re looking forward to most from the marketing world in the year ahead. Will Lee, Chief Executive Officer at ADWEEK, and Matty Beckerman, Founder and Chief Executive Officer at IRCODE, will kick off the soirée to cheers the innovative spirit of the week and how technology is inspiring new creative strategies that enhance brand engagement. As you mix and mingle, make sure you visit an interactive installation from IRCODE that showcases how you can inject technology into your brand.