Stop by ADWEEK House during CES in Las Vegas to network with coffee, sips and morning snacks to charge up for an invigorating day of insights. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

From new forms of creative self-expression and virtual community building, to enhanced data and IP ownership, immersive technology offers great promise to creators limited by today's 2D platforms. ADWEEK will convene industry leaders to join immersive tech innovator, Infinite Reality, and beauty mogul Mariale Marrero (32M+ followers) to explore how extended reality (XR) and artificial intelligence (AI) are unlocking new opportunities for creators to grow their businesses, better connect with fans, and offer even more value to brands, all while owning their content and the data derived from it.
 
In a dynamic discussion, this group will discover why the future of digital commerce belongs to those who own their data and how the entire digital creator ecosystem is being transformed by new technologies designed to put more power in creators' hands.

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ADWEEK’s Jenny Rooney, Chief Brand and Community Officer, is joined by industry-leading CMOs who are on the ground at CES. Hear about the tech insights that are exciting these brand leaders and how they plan to integrate fresh perspectives into their marketing strategies to ensure long-term success for their brand. 

All records are open to ADWEEK House attendees to watch live as seats are available

11:10am - Steven Wolfe Periera, Alpha&Co.
11:40am - Kate Wik, Las Vegas Convention and Visitors Authority
12:10pm - Michael Kassan, C3 Ventures
1:00pm - Alicia Tillman, Delta

As the lines between TV, streaming, and linear platforms blur, measuring audiences has become more complex—and more critical—than ever. This group discussion will explore innovative strategies and tools for tracking viewership across increasingly fragmented platforms. Industry leaders will discover and share how their teams are adapting to new metrics, redefining success, and ensuring that every audience, no matter where they watch, is accounted for.

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Stop by ADWEEK House during CES in Las Vegas to network with sips and light bites during the lunch hour. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

The open internet represents a $175 billion opportunity – and it’s where consumers are choosing to spend more time compared to walled gardens like Google, TikTok, and Meta. And recent advancements from privacy standards to measurement are empowering advertisers, publishers, and tech platforms that translate into greater transparency, efficiency, and ROI.

In this conversation, industry leaders will explore how full-funnel advertising on the open internet is being redefined – bringing the precision of walled garden capabilities into an open environment, reshaping audience experiences, and transforming valuable moments of attention into moments that truly matter. Learn and discover alongside industry peers how to deliver premium experiences for both brands and consumers, while maximizing your long-term impact.

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What turns a simple click into acquiring new and retaining existing consumers? ADWEEK is joined by industry leaders to explore how to harness AI-driven personalization to help brands in the commerce landscape go beyond surface-level interactions in order to build lifelong consumers. This conversation will reveal how marketers can harness and troubleshoot these tools to deepen audience relationships and drive lasting impact.

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Brian Lesser returned to WPP's GroupM as CEO in July 2024, after several years leading AT&T's digital ad business, and then spearheading the data startup InfoSum. In his first-ever public interview since taking the role, hosted by ADWEEK's executive editor Alison Weissbrot, Lesser will delve into how the world's largest media buyer plans will capitalize on a rapidly evolving media marketplace. From harnessing data, tech, and AI to stay ahead, to restructuring and training talent to thrive in a new landscape, this conversation will shed light on how one of the world's largest media investment companies is navigating disruption, fostering growth, and redefining success for the future.

Join us for a Sunset Soirée at ADWEEK House to share insights on your biggest takeaways from the day and what you’re looking forward to most from the marketing world in the year ahead. Will Lee, Chief Executive Officer at ADWEEK, and Matty Beckerman, Founder and Chief Executive Officer at IRCODE, will kick off the soirée to cheers the innovative spirit of the week and how technology is inspiring new creative strategies that enhance brand engagement. As you mix and mingle with cocktails and colleagues, make sure you visit an interactive installation from IRCODE that showcases how you can inject technology into your brand.