The Super Bowl remains creativity’s largest stage for heart-stopping, conversation-starting advertising . But do Big Game ads drive the business? Gut, heart, and intuition can carry creativity downfield—but data helps your brand land touchdowns.

 

Join fellow industry leaders—and some famous friends—for a lively Friday brunch to discuss, debate, and define the art and science of Super Bowl success. With perspective, expertise, and hot takes, we’ll break down how creativity and data can work together to drive business results. 
 

Featuring special guests

Edward Norton, Filmmaker and Entrepreneur 

and Kalen Thornton, VP Sports, Entertainment and Gaming, PepsiCo

Friday, February 9, 2024

10:30 AM–1:30 PM

Four Seasons Las Vegas - Desert Willow Room 
Las Vegas, Nevada  

Networking, on-stage content, and a seated brunch served