Inclusivity and Analytics - How Data Can Help Improve Your Brand’s Power
Monday, September 20, 2021
10:30 AM - 11:30 AM (EDT)
Jamie Moldafsky Myron King Lina Polimeni

Diversity, Equity, and Inclusion is more important than ever before, and a foremost part of a brand’s consciousness - whether it’s through internal programs, hiring, or even reaching a broad and diverse audience. Nielsen’s Chief Marketing & Communications Officer Jamie Moldafsky will highlight Inclusion Analytics which delivers unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. In this session, we will discuss how brands are finding more data-driven ways to be inclusive in their efforts to reach every consumer who interacts with them, and better represent the increasingly diverse population.

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