Ice cream and non-dairy desserts aren’t the only cool items Ben & Jerry’s serves up. Long before it was widespread, the iconic frozen treats brand was on the forefront of what it means to be socially responsible. For Ben & Jerry’s, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena - inspiring other C-suite executives to exercise their power, too. McCarthy joins Day 1 of Brandweek to discuss marketers’ newfound voice, the power of co-creation and the importance of an open dialogue with your consumer.