Name
How the Great Reshuffling Accelerated Zillow’s Brand Evolution
Date
Monday, September 20, 2021
Time
1:25 PM - 1:45 PM (EDT)
Aimee Johnson
Description

The global pandemic upended the meaning of “home” and prompted people across the U.S. to rethink how and where they want to live and work. This rapid change contributed to the “Great Reshuffling,” a confluence of social, demographic and economic factors that spurred high demand for housing and rapidly transformed the real estate industry. Join Adweek as we sit down with Zillow’s Chief Marketing Officer Aimee Johnson to discuss the onus behind the brand’s evolution, why the pandemic and The Great Reshuffling accelerated this movement, and what this means for all of us as people, and as marketers, as we continue to search for our “new normal.”

Session Type
Main Stage