Name
TP for the People! How Kimberly-Clark Saved Our Butts
Date
Monday, September 20, 2021
Time
2:10 PM - 2:30 PM (EDT)
Zena Arnold
Description

Kimberly-Clark has been the popular purveyor of CPG essentials, from Kleenex and Huggies to Cottonelle and Kotex, for more than a century. But a global pandemic led to unprecedented levels of demand, forcing a rethink of its supply chain, its customer journeys and its marketing efforts overall. On Day 1 of Brandweek, hear from Zena Arnold, Kimberly-Clark’s Chief Digital and Marketing Officer, who led the marketing effort after joining the company from Google in April 2020, on what it takes to rapidly transform your business in more than 175 countries when ¼ of the world’s population depends on one of your products every day.

Session Type
Main Stage