Name
The Art and Science of Selling Campbell’s Snacks
Date
Tuesday, September 21, 2021
Time
12:30 PM - 12:50 PM (EDT)
Janda Lukin
Description

If you’re a snacker, you’ve likely munched on Goldfish crackers, Milano cookies and Kettle Brand potato chips in your lifetime. For a company that’s been around for 150 years, it’s served up snacks to generations of fans. But as digitally native consumers grow increasingly more dominant, creative effectiveness and new product innovation are key to success. On Day 2, join Campbell’s Snacks CMO Janda Lukin, to learn how to embrace new consumer behaviors and the importance of creativity in the marketing mix.

Session Type
Main Stage