How to Build Your Brand Equity Stack With Trust
Wednesday, September 22, 2021
2:50 PM - 3:10 PM (EDT)
Tariq Hassan Lisa Granatstein

Trusting a brand is more important today than ever, as consumers are more keen to purchase them over others. In this session, join Brand Genius honoree and Petco CMO Tariq Hassan who shares how the retailer upped its customer service game and brand equity with pet parents, and why trust will be increasingly important role as we digital transformation reimagines brand loyalty and value.

Session Type
Main Stage