Taste of Brandweek: Pivoting to Workleisure: How to Effectively Evolve Your Brand Identity
Wednesday, September 22, 2021
4:00 PM - 4:30 PM (EDT)
Aman Advani

After the pandemic began, we knew the industry and consumer behavior would shift away from office attire and gravitate towards comfortable clothing that better fit our new reality of remote work. Harnessing a spirit of innovation and flexibility, we revamped our products and entire brand in just 45 days to focus on the future of workleisure, or the idea of improving traditional workwear to become more comfortable and adaptable without sacrificing a polished look. Ministry of Supply's Aman Advani will discuss how to effectively pivot your brand identity to meet the persisting demands of their new hybrid reality, and how to continue predicting trends within this unstable time.

Session Type