Whether your brand is kickstarting its existence, your established brand needs a makeover or you’re overseeing the fusion of several brands, this session will provide inspiration and practical advice to help you succeed. Marketing leaders will share brand stories and lessons learned from their experiences of developing, evolving and otherwise transforming brands to meet market demands.

You can expect to learn:

• Why a rebrand, consolidation or brand fusion might be necessary in the first place
• How the discovery phase will make or break your brand-building or rebrand
• What brand health is and why it matters to your brand’s future
• How to bring your whole organization among for the journey to a new brand