The rise of streaming is replacing traditional television across America and the Smart TV home screen is increasingly becoming the last opportunity and touchpoint for an advertiser or media company to capture the attention of audiences before they dip into a streaming service. This session looks at how VIZIO’s integrated approach of owning the hardware, software, and all the data flowing through it can help marketers deliver, measure and optimize relevant and personalized advertising experiences on the biggest screen in the home and across connected devices.