Thursday, September 15, 2022
4:00 PM - 4:20 PM
Marketing Movement with Brand Genius Honoree Russell Wager

Today’s consumers are increasingly seeking out flexible and environmentally conscious forms of transportation. As the industry evolves and with it, consumer interests and needs, the term ‘mobility’ continues to take on new meaning.

In this session, hear from Russell Wager, Vice President of Marketing at Kia America, as he describes the influence of these trends in re-shaping the identity of the Kia brand. Stemming from recent marketing initiatives including its “Beachcomber” spot for the Sportage X-Pro to bold moves including suspending Super Bowl advertising in 2021, Russell will discuss the notion of movement as a vehicle for inspiration and progress, the implementation of new and innovative engagement tactics and CSR initiatives, as well as the importance of a growth mindset in remaining progressive, ambitious and adaptable for the future.

Russell Wager Juliette Morris