Recent studies show that 92% of consumers trust influencers over advertisers, and those consumers are more likely to make a purchase based on social media references. With online communities redefining how consumers form opinions, make purchases and engage with brands – how are marketers taking into consideration the unique approach to choosing the right partners? 

Bette Ann Fialkov, Head of Entertainment and Culture at hims&hers, and entrepreneur/influencer Julz Goddard (@yesjulz) join Brandweek to tackle this question and shed light on the broader trend.  You’ll walk away understanding the vitality behind a core collaboration between brand and influencers, what partners are looking for in their brand deals, and how to effectively add talent to your marketing stack in order to maximize your visibility and scale to a wider market.