Monday, September 12, 2022
11:50 AM - 12:10 PM
Capitalizing on Audience Reach
For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions, and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth.
In this session, Linda Lee, Campbell’s CMO of Meals and Beverages, joins Adweek to share her passion in turning the iconic brand into products that are applicable to new, younger audiences while continuing to appeal to the tried-and-true consumers.