Monday, September 12, 2022
1:45 PM - 2:45 PM
Masterclass (Trade, Lobby Level): Augmentality Shift: ARe you meeting Gen Z’s expectations?

The Augmented Reality revolution has happened. There is demand for AR that unlocks utility that allows consumers to: explore the world, connect with others and improve themselves. The opportunity is there for brands to meet consumer expectations.

Hear from brand leaders on how they’re building experiences that drive engagement with Gen Z and how your brand can connect with this impactful audience.

Ashley Schapiro Nina Mishkin Kelly Burke