Audio is an influential part of the marketing world. From podcasts, showcasts to live audio, it's how brands reinforce their personalities. In the US alone, eMarketer forecasts podcast ad spending will surpass $2 billion in 2023 and will account for nearly one-third of digital audio services ad spending. These sonic revelations are ushering in new ways to connect and interact with consumers, create immersive and lasting listening experiences, gain insights and enhance a brand's digital offerings.
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