Better Audiences Drive Better Results. In a fast paced, omnichannel world, consumers continue to get inundated with messages—if you’re not targeting correctly, quite frankly, you’re wasting your media spend. A campaign is only as successful as the audience it reaches. And it is up to us to make sure that message is reaching and resonating with the right person at the right time. When Havas Edge needed to identify and target three niche audiences at scale, they leveraged EMX by Big Village’s end-to-end data driven media solutions and insights to drive bottom line results. Don’t miss this insightful discussion on why not all audiences are created equal, why data quality matters, and what you need to do to win.