Monday, September 12, 2022
3:35 PM - 3:55 PM
The Last Flight Left the Island
Marketing a travel destination is a highly competitive landscape, fighting for consumers’ precious and carefully planned vacation time, so how you package a destination’s brand is serious business. The stakes are even higher when you are an island destination whose economy is one of the most tourism dependent, globally.
Join us for a fireside chat with Big Village and Sanju Luidens, Chief Marketing Officer, Aruba Tourism Authority as they share how their successful partnership navigated the turbulent complexities of travel throughout the pandemic, while being future forward to reposition the island to attract a post-pandemic traveler. A story of bravery with real lessons for every marketer.