Monday, September 12, 2022
4:00 PM - 4:20 PM
How Sports Teams are Acclimating to the Post-Covid Era

Miami has emerged from the pandemic as a global destination. With the influx of new residents and businesses from other global markets, brands are being impacted both economically and demographically.  
Join Miami Marlins Senior Vice President and Head of Brand, Mike Shaw, as he discusses the strategy behind balancing longtime versus newcomer fans, the inclusion efforts to attract more diverse audiences, and the insider view to marketing fandom.

Michael Shaw