Melanie Roussell Newman is the Senior Vice President for Communications and Culture at Planned Parenthood Federation of America and Planned Parenthood Action Fund. In this conversation, Melanie will talk about seeing the Planned Parenthood brand through a leadership transition, an onslaught of state abortion bans, the COVID-19 pandemic, and then Roe v. Wade being overturned in 2022. In conversation with Adweek, Newman will look at how Planned Parenthood has grown its brand presence, and integrated marketing, communications, digital outreach, research and insights to ensure that our audiences receive consistent messaging.