Wednesday, September 14, 2022
4:45 PM - 5:15 PM
How to Navigate a Brand Reposition (Gusman, Lobby Level)
Join Andrea Blieden for a discussion on the best practices learned and challenges faced in repositioning Lime Crime to drive a new generation of consumers, retailers and content creators. From rerooting the brand in radical transparency and dropping consumer prices, to humanizing her support team and expanding the brand’s retail footprint, Andrea will be all hands with vocaling her passion in making Lime Crime, once again, a leading beauty brand.