Tuesday, September 13, 2022
11:50 AM - 12:10 PM
From the Field to Fueling the Future
Kalen Thorton, former NFL linebacker, is making his way back into the game, but from the corporate side of the field. As Chief Marketing Officer of Gatorade, Kalen is the gamechanger behind unique campaigns that lower barriers in sports by providing funds and resources to community organizations. Join Kalen and Adweek as he discusses Gatorade’s marketing efforts that empower young athletes and make the sports world more equitable and inclusive.