Tuesday, September 13, 2022
1:45 PM - 2:45 PM
Masterclass (Trade, Lobby Level): Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Business dynamics might be changing at an unprecedented pace, but planning for success is still possible. Join us to explore how some of today’s leading brands planned for success and maximized business impact through a holistic measurement program – and how you can do the same. From balancing short-term wins with long-term growth to futureproofing strategy, find out why an uncertain future is still one you can plan for, as long as you have the right tools.

Maggie Merklin Douwe Bergsma Shivanku Misra