Tuesday, September 13, 2022
4:00 PM - 4:20 PM
A Challenger, Mission-Based Leadership Approach in the Ever-Competitive Beauty Industry
The $125 billion U.S. beauty industry is one of the most competitive landscapes in the consumer world. With two years under her belt in the role of Chief Marketing Officer at Walgreens Boot Alliance’s No7 Beauty Company, Anisha Raghavan has developed an ambitious marketing stack that levels up brands across CPG and beauty.
At this year's Brandweek, you'll hear from Anisha on her company’s digital and data advantage, her process behind campaign development, and how her team used social media and influencer marketing to boost revenue and attract a younger diverse audience, while keeping the brand's mission at the forefront of all decision-making.