Tuesday, September 13, 2022
4:45 PM - 5:15 PM
How to Reinvent an Overlooked, Yet Crucial, Product Category (Dupont, Lobby Level)
Join Chief Executive Officer of Touchland, Andrea Lisbona Vives, as she explains how to turn a commodity into a lifestyle brand. She'll share how product reinvention, sales strategy and promotional strategy play into it and how Touchland has transformed mundane personal care routines into trusted, sought-after rituals.
Touchland has created a brand that bridges fashion, beauty and hygiene—all out of the hand sanitizer product category. Get a behind-the-scenes look at the strategy that has quickly established the brand as a cult favorite among celebrities and how they've successfully garnered an engaged social media following with 24M views on TikTok and 250k+ followers across TikTok and Instagram.