Tuesday, September 13, 2022
4:45 PM - 5:15 PM
Lone River Ranch Water: Creating a Badge Brand in a Commoditized Space (Flagler, Lobby Level)
Katie Beal Brown is the Founder and CEO of Lone River Beverage Co. In this session, she'll discuss how she created and grew a badge brand in a commoditized space during the global pandemic. Brown's commitment to innovation and authentic storytelling rooted in West Texas tradition helped to capture consumers, propelling Lone River Ranch Water to pioneer the Ranch Water/Agave Seltzer sub segment of hard seltzer, which continues to lead as the No. 1 Ranch Water hard seltzer nationally.