Wednesday, September 14, 2022
10:00 AM - 10:20 AM
Data for Good: How Analytics Moves the World Forward

While the world continues to face uncertainty and challenges, we have seen firsthand how the power of technology can transform lives and drive better decisions to help our environment and our community. SAS is proud to be part of the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education, and the environment. From preventing life-threatening illnesses to protecting endangered species to rebuilding after natural disasters, organizations across the globe are harnessing data and analytics to create a brighter future for all.

During this interactive session, SAS Chief Marketing Officer Jenn Chase will share some examples of how brands can:

  • Listen with empathy and authenticity to understand what their customers and employees care about most.
  • Use that understanding to engage in humanitarian conversations that matter.
  • Create a better world by working alongside their customer base and with global humanitarian organizations to solve tough cultural challenges.
Jennifer Chase