There's never been a more exciting time for The Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe. Under Keith Dawkins' newly appointed leadership, the basketball brand has a unique opportunity to reach an entirely new and diverse generation of loyal fans.  
 
President of Harlem Globetrotters and Herschend Entertainment Studios Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally, reaching an entirely new, diverse generation of fans and building upon its rich history of inspiring and entertaining families on and off the court.