Wednesday, September 14, 2022
4:00 PM - 4:20 PM
More Than a Game: Taking Hispanic Soccer Fandom and Viewership to the Next Level
There's now more opportunity for brands to engage with Hispanic audiences than ever before, yet they continue to be underserved, misunderstood and underrepresented. NBCUniversal Telemundo Enterprises has built its audience by and for U.S. Hispanics, staying on top of the culture and trends that drive this vibrant audience in order to capture and retain consumers. In 2022, that means tapping into the world’s biggest sporting event: FIFA World Cup Qatar.
Hear from Mónica Gil, Chief Administrative and Marketing Officer at Telemundo, which is the exclusive, Spanish-language broadcast home for this year’s FIFA games, as she discusses brand-new research from the network on soccer, Hispanics and the impact of language on viewing behaviors.