Wednesday, September 14, 2022
4:45 PM - 5:15 PM
Taste of Brandweek: Body and Mind: How Hyperice Transformed Into a Holistic Wellness Brand

Hyperice is known for their recovery technology. The brand’s products have been used by notable athletes including Patrick Mahomes, Ja Morant, Naomi Osaka and Rory McIlory. The company’s 2021 acquisition of Core, a meditation and mindfulness trainer, has allowed the brand to expand into a new vertical and further define its future as a power player in strengthening physical and mental health.

Join Andrew Samson, VP and Head of Global Marketing at Hyperice along with Sarah McDevitt, Founder and Head of Mind Technologies at Core to hear more about why the entry into mental wellness was an important step in the company’s evolution and the strategy of Hyperice in repositioning the brand to encompass a holistic approach to wellness that embraces inclusivity and accessibility while still retaining its original purpose to deliver an elite-level recovery solution.

Sarah McDevitt Andrew Samson