Wednesday, September 14, 2022
4:45 PM - 5:15 PM
Using Creativity to Offset Acquisition Costs (Flagler, Lobby Level)
Vacation Inc. is making sun care more fun while infusing nostalgia and enhancing leisure along the way. Fueled by a shared passion for creative brand building and product innovation, the company — which launched in 2021 — has already received over a dozen prestigious awards including accolades from GQ, Esquire, Shape and Refinery29. They've also recently entered into Ulta Beauty stores nationwide. The company's rapid success has been powered by a marketing approach that utilizes creativity and immersive customer experiences at every touchpoint. Hear from co-founder Lach Hall about how this tactic has helped Vacation Inc. offset acquisition costs while fostering a uniquely engaged and ever-growing community.