The next great entertainment company will have games at its center. Gaming continues to grow rapidly as an important medium for storytelling, redefining entertainment and how products and brands are consumed. At Riot Games, players come first. League of Legends has thrived off Riot’s player-focused mantra so much so that it has become the most-played PC game in the world and a key driver of the explosive growth of esports. During its 10-year anniversary in 2019, Riot announced several new game genres and has since expanded its product portfolio across comic books, board games, and the launch of Riot’s first animated television series, Arcane.
Riot’s expansion from one game to a whole suite of products has opened up big, fun challenges for Riot’s marketing teams who are focused on building authentic, local experiences that resonate with players. From esports to entertainment, get a look at how Riot’s marketing teams from around the world collaborate to tell great stories and create customized experiences that aim to exceed players’ expectations. Join Kristin Moss, Riot’s Global Head of Entertainment Marketing, and Dan Sutton, Global Head of Esports Marketing, to discover how Riot cultivates a global