Thursday, September 15, 2022
11:25 AM - 11:45 AM
Streaming Now: Bold Advertising Models & Agile Creative

The U.S. streaming market is projected to add more than 100 million subscribers in the next 5 years. That means innovation and agility need to be at the forefront of digital marketing.

New Engen is a growth-obsessed, digital marketing agency — partnering with some of today’s most innovative brands to unlock and accelerate massive growth. BET+ is a New Engen partner and multi-platform streaming service that since launching in 2019, has grown twice as fast as the premium SVOD average to become the #1 Black SVOD service.

Join Justin Hayashi, CEO of New Engen, and Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+, on the main stage while they discuss the future of SVODs, what’s next for programming and consumers, how advertising models must adapt to stay ahead of the fast-changing market and consumer needs in this inflationary time, and the power of agility in creative development. In this conversation, you’ll learn how companies like BET+ are creating original content that speaks directly to its viewers, how they’ve found success in today’s ever-changing environment, and why agile creative is a brand imperative.

Justin Hayashi Jason Harvey