Thursday, September 15, 2022
11:25 AM - 11:45 AM
Streaming Now: Bold Advertising Models and Agile Creative

The U.S. streaming market is projected to add more than 100 million subscribers in the next five years. That means innovation and agility need to be at the forefront of digital marketing.

New Engen is a growth-obsessed, digital marketing agency — partnering with some of today’s most innovative brands to unlock and accelerate massive growth. BET+ is a New Engen partner and multi-platform streaming service that since launching in 2019, has grown twice as fast as the premium SVOD average to become the #1 Black SVOD service.

Join Justin Hayashi, CEO of New Engen, and Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+, on the main stage while they discuss the future of SVODs, what’s next for programming and consumers, how advertising models must adapt to stay ahead of the fast-changing market and consumer needs in this inflationary time and the power of agility in creative development. In this conversation, you’ll learn how companies like BET+ are creating original content that speaks directly to its viewers, how they’ve found success in today’s ever-changing environment and why agile creative is a brand imperative.

Justin Hayashi Jason Harvey