Shake Shack, which started as a hot dog cart in Madison Square Park, has in the last 10+ years evolved into one of the most well-known and respected fast casual restaurants globally. Jay Livingston, a seasoned brand marketer, took on the Chief Marketing Officer role in 2019 and has reengineered Shake Shack's product, digital and guest journeys to create more engagement, community, and hospitality for guests. 

In this session, Livingston joins Adweek to share his insights into the importance of incorporating marketing strategies into product development from the beginning, his broader perspective on what's drives his inspiration and creativity as a CMO, and actionable tips for strategically placing your brand on top in a market that's focused on building community and culture.