Sports is a massive driver of TV engagement, and presents significant opportunities for brands as advertisers and sponsors. But where brands find their audience—and how they engage with them—continues to evolve, as viewing options increase and more consumers look to streaming for their sports fix. And to turn fans into buyers, brands and agencies need insight to make intelligent media mix and allocation decisions. Join Nielsen’s Deirdre Thomas, Managing Director, US Audience Measurement and Cheryl Jean Claude, VP, Director, Video Analytics, Media Data Science, Mediahub Worldwide for a discussion about the future of sports programming, and how brands can use data to score big with consumers.