Over the last three years, Oura has expanded its capabilities, releasing features and designs for new target audiences. From women’s health specialists and researchers at UCSD, UCSF and more, to the fitness platform Strava and most notably, the global luxury fashion house Gucci, Oura has identified unique brand partners that not only help to reach these new audiences where they are, but also engage partners that share a similar mission. Join Oura's CMO Karina Kogan to learn how to seek out the right partners to increase brand awareness and maximize audience engagement.