When her personal hair journey became her calling, Courtney Adeleye, Founder and CEO of Olbali Brands and Founder of The Mane Choice, set out to build a beauty empire with innovation at its core.

Adeleye has made it her mission to create products that solve problems for her consumers, and her disruptive marketing approach has helped her to cultivate a loyal following of customers who are passionate about her brands. Join Adeleye as she discusses how staying connected to consumers and understanding their needs gives her the ability to create products that serve a larger purpose.