According to a 2021 report by ArtTactic, only 20% of users and creators are women, less than 16% of all NFT artists are female, and NFTs with female-presenting avatars have been valued lower than male-presenting avatars. As the Metaverse continues to blossom, brands, particularly in the fashion and beauty spaces, realize what they create today can positively impact the standards of the future.

In this session, hear from Alo Yoga's Vice President and Head of Marketing, Angelic Vendette, on how they’re addressing some of these issues and bringing greater representation of different communities to Web3 with projects that are innovative and true to brand identity.