Digital tokens provide brand marketers with an even more powerful set of tools to reclaim ownership of their relationship with consumers. Web3 and blockchain technology have expanded the marketing playbook to better segment audiences, create meaningful experiences, build community, and deliver on the unfulfilled promises that social media platforms have made over the past decade. NFT strategies are rapidly evolving beyond collectibility to include token-enabled access, token-gated content, loyalty and rewards, even co-branded partnerships. In this workshop, we'll discuss frameworks, requirements for long-term success, the checklist for how to get started, and tools needed for greater accessibility, simplicity, and accessibility.