Verizon was a player in the Metaverse before it even had a name - experimenting with customer experiences before rules or measurement were formulated or the space fully realized. Why? Because it's a boundary-busting, inclusive-first space to bring people together, enable community and allow for creativity and exploration.

Hear from Verizon's Chief Creative Officer Andrew McKechnie as he talks with Adweek's Shannon Miller about Verizon's history of creating groundbreaking consumer touchpoints and illuminating human stories that bridge differences, from the early days of the Metaverse to now.